Applications close on September 25, 2024, and early bird applications are open until September 1, 2024
After the opening of applications for this year’s edition of SoMo Borca by Aleph, which will take place on October 25 in Zagreb, it is also known which regional experts will decide which projects stood out the most and deserved valuable recognition.
This year’s president of the jury is Maja Blumenšajn, director of the new media department at Nova TV u Media stream and Ksenija Latković Kozarac, Director of Digital Communications in Podravka in the Advertising stream.
SoMo Borac has been awarding the best digital projects and campaigns in the region for 12 years in a row, and last year a record was broken in the number of applications, and more than 230 projects from six countries in the region competed for the prestigious award. Thus, SoMo Borac, in addition to awarding the most successful digital projects, is a great opportunity to connect and exchange experiences among regional experts in the field of digital marketing and digital publishing, but also an opportunity for education through lectures that cover current and relevant topics from the industry supplemented by regional and global examples.
Last year, as a co-organizer of SoMo Borca by Aleph, the Croatian Association of Digital Publishers (HUDI) joined, with the aim of strengthening the Media stream and supporting the sharing of knowledge and resources among the community of digital publishers.
In the Media stream, publishers can submit their projects in a total of 5 categories, of which the novelty is ‘Best media Feature’, in which applicants can show specific parts of their existing products that have been significantly improved or innovated. In addition, works will be awarded in the following categories: Digital Product of the Year, Design of the Year, and SoMo Native.
Maja Blumenšajn, director of Nova TV’s new media department and president of the media jury, pointed out: “SoMo Borac is a competition that constantly adapts to changes in the market and tries to show the truly best projects every year, taking into account the specifics of the media profession. I am grateful to the organizers for the trust they have placed in me, and chairing this exceptional jury is something I am very much looking forward to. Despite the demanding pace of this super-election, super-sporty and in many other respects content-rich year, colleagues from different media showed exceptional creativity and innovation, therefore we have a difficult task of choosing the best”.
The media jury representatives from Serbia are Robert Čoban (Color Press Group), Ana Marković (Wireless Media Group), Pavle Savović (Telegraf), Marko Stjepanović (Ringier) and Jelena Tušup (United Media), and the entire jury is available on the SoMo Borac website.
This year, Advertising stream introduced a new category ‘Digital product’, which rewards digital products of all kinds that, with their innovative ideas and high performance, have enabled organizations to explore new aspects of digital business. In addition to the new category, members of the advertising jury will select winners in 10 other categories: SoMo Social Strategy, SoMo Content, Tik Tok, Digital activation, Digital mix, SoMo Tech, Somoritanac, SoMo Global, SoMo Growth, Digital OOH, and the project partner to one of winners are also awarded the Special Mention by Aleph award, which focuses on effectiveness and innovation in digital marketing.
“First of all, I must say that it is a great honor, but also a great responsibility, to be the president of the jury in evaluating works that push the boundaries from year to year. In any case, I look forward to seeing what has been done in the regional digital scene. The judging process is always demanding, but an extremely inspiring process in which we also learn something new and expand our horizons, which is the point of SoMo Borca, whose goal is to exchange knowledge, experiences and ideas,” said Ksenija Latković Kozarac, Director of Digital Communications in Podravka. , president of the Advertising jury.
The representatives of the advertising jury from Serbia are: Zorana Vučićević (Fullhouse Ogilvy), Ana Cvetković (Friday Finally), Voljena Daničić (Direct Media United Solutions), Ivan Kordić (PerformLabs), Zdravko Kravaršan (DRV), Milena Maksić (Ovation BBDO), Igor Radulović (Žiška), Lea tanković (Communis), Vladimir Zarić (Pineapple), Ivan Živković (Pioniri) and David Žarković (Executive Group), and you can see the entire jury at the link. Early bird applications are possible until September 1, 2024, and the deadline is September 25, 2024. Sign up for the SoMo Borac newsletter and be the first to find out about the most important awards, and follow the SoMo Borac Facebook, Instagram and LinkedIn pages.