SEMPL is the only media conference in the Adriatic region, which this year puts the importance of patience in the foreground and, just a few weeks before the start, proves that the best things are worth waiting for
The diverse international line-up of speakers is joined by individuals who, in their own way, are an important part of global success stories. Among them are Nebojša Mandrapa, member of Novak Đoković’s PR team and partner and director of personal PR and brand PR in the Serbian agency New Media Team, Maja Kremić, director of the Novak Đoković Foundation and Angelina Komarova, associate producer of the Netflix megahit Emily in Paris.
On the first day of the conference, on Thursday, November 14, Nebojša Mandrapa, a member of Novak Đoković’s PR team and partner and director of personal PR and brand PR of the Serbian agency New Media Team, will present the strategic path of Novak Đoković, with whom he has been working since in 2011. In the presentation entitled Beyond the Game: Crisis Management and Brand Evolution of Novak Djokovic, he will highlight the key elements of crisis management and the intense efforts needed to overcome challenging moments in his career. Delving into real situations, he will share with the audience an insight into the strategies used to overcome failures and protect and strengthen Novak’s public image.
Additionally, with the help of an archetypal map, it will chart the evolution of his brand and illustrate the transformative journey from his early identity to sporting legend.
On Friday, November 15, the background of the creation of the now cult Netflix series Emily in Paris will be explained to the participants of the conference by the associate producer of the 3rd and 4th seasons, Angelina Komarova. Over the years, Angelina has built a diverse career in the audiovisual industry in Ukraine and France. Her experience includes work on television shows, music videos, commercials, and above all cooperation with the leading Parisian casting agency Joule Studio. In the production company Firstep, she gradually progressed from the role of assistant producer to the role of associate producer on the mentioned TV hit. At the same time, she gained expertise and experience in license management and collaboration with brands, coordinating the cast and promoting team collaboration. He will talk about his rich experiences and anecdotes from the set in a conversation with the famous Slovenian actor and presenter Domen Valič.
In one of the final panels of this year’s conference, the activities of the Novak Đoković Foundation will be highlighted by its director, Maja Kremić. Dedicated to children’s early childhood development as a foundation for a better society, the foundation deeply believes in the potential of every child, regardless of their background. In this spirit, it has been organizing events with international experts in the field of education throughout the Balkans for 3 years in a row. As part of the Support, NOT perfection program, they have already hosted dr. Shefali, Gabor Mateo and Gordon Neufeld.
In a conversation with the established Croatian presenter, creative producer and author of the extremely successful podcast Ana Radišić, Maja will focus on the long-term vision and legacy of the foundation, challenges in achieving long-term performance, inspiring others to activation, the power of partnership and some other aspects that we will discover in the upcoming for weeks.
The entire program and additional information are available on the official website. There you can also get tickets to participate in the conference, which this year will feature top-quality content and world-famous names from the fields of advertising, media, TV industry and sports.