Efficient Investment in Digital Channels, Technology, and Sustainability
The company dm drogerie markt achieved record-breaking business results in the fiscal year 2023/24, marking two decades of operations in the Serbian market. With revenue from its branches and online shop reaching 38.2 billion dinars, reflecting a 30.34% growth, and investments totaling 1.07 billion dinars, the company set new milestones. The dm Austria group, including affiliated countries (excluding Germany and Poland), generated total revenue of 5.2 billion euros.
The dm chain expanded to three more cities in Serbia and now operates in 37 cities with 131 stores. Over 208 million dinars were invested in expanding and equipping its distribution center, increasing its capacity by 50%.
“In every lifecycle phase of its facilities, dm strives for environmental neutrality, emphasizing sustainable, energy-efficient construction, responsible use of building materials, renewable energy sources, and reducing carbon emissions. Human and environmental protection is a priority for dm,” said Branko Basar, Head of Expansion.
The company also contributed 40.8 million dinars in monetary and product donations through traditional projects, campaigns, and charitable initiatives. “We are proud that our anniversary year was marked by major endeavors in which we expressed gratitude to the broader community for their trust. We are particularly pleased that our socially responsible campaigns have been recognized by the public,” said Vesna Stojanović, Director of dm Serbia and North Macedonia.
The anniversary year was highlighted by significant innovations, including the launch of the dmLIVE format within the Moj dm app, which has been downloaded over 1.3 million times. Loyal customers also benefited from new shopping advantages in dm stores or online via the Moj dm app.
“Since opening the first dm store in Serbia in 2004 at Terazije, dm has consistently been much more than a brand, more than a store, and more than an employer. This approach remains integral to everything we do,” stated Alexandra Olivera Korichi, Director of dm Serbia and North Macedonia.
We are proud that our anniversary year was marked by major endeavors in which we expressed gratitude to the broader community for their trust
One of dm’s pioneering initiatives in the retail industry is its introduction of long-term affordable prices, which remain unchanged for a minimum of four months under the ALWAYS AFFORDABLE concept. The dm chain offers over 14,500 products, including more than 3,000 high-quality dm private label products, providing identical quality in all countries where dm operates.
To celebrate its major anniversary, dm treated its customers to two unique events. The dm Feel event set new standards in the beauty industry, while the dmFem conference brought together numerous experts from various fields. As a symbol of inspiration, unity, and success, dm organized a unique anniversary celebration titled “20 Years Together for Each Other,” attended by over 1,000 guests from Serbia and abroad.
As part of the Women’s Health campaign, dm launched a new initiative dedicated to combating menstrual poverty. The company continued its dm Podcast series on women’s health and, for another consecutive year, hosted the dm Women’s Run in collaboration with the Belgrade Marathon.
For the third consecutive year, dm was ranked among the most desirable employers in Serbia, according to the Talent X survey conducted by the Poslovi Infostud portal. The anniversary year also saw dm increase gross salaries by 15% for all employees, alongside regular 13th and 14th salaries and numerous benefits.