Combining Innovation and Expertise in Aesthetic and Anti-Ageing Medicine

Redefining beauty with precision, innovation, and a commitment to natural aesthetics

Dr Srđan Prodanović is a specialist in radiology and a certified physician in aesthetic and anti-ageing medicine. In his work, he combines innovative ultrasound diagnostic methods with the most advanced aesthetic protocols. He is an active member of SESIAM (Serbian Association of Interdisciplinary Aesthetic and Anti-Ageing Medicine), the largest association of aesthetic medicine doctors in Serbia. Dr Prodanović is also a participant and lecturer at numerous conferences both domestically and internationally and serves as a national and regional trainer for Sinclair. He is the owner and founder of the “Dr Prodanović” clinic.

What Does a Professional and Moderate Approach to Aesthetic Procedures Entail in Your Clinic? How Do You Address the Taboo Surrounding Aesthetic Treatments Often Associated With Artificial and Unnatural Results?

We strive to nurture an individual approach to each patient, which means we act as “psychologists” to understand their desires, expectations, and motives for considering an aesthetic procedure. A moderate approach involves subtle improvements that aren’t immediately noticeable, highlighting the most attractive facial features and restoring a fresh, youthful appearance while maintaining a natural look. When someone looks better and more rested, but you can’t pinpoint why—that’s proof that an aesthetic correction has been done properly and with care.

Can You Tell Us More About Energy-based Devices Such as Morpheus8 and Ultraformer III? What Makes Them Effective?

The global trend in aesthetic medicine in recent years involves methods that stimulate the skin and subcutaneous tissues to regenerate naturally. Ultraformer III and Morpheus8 are state-of-the-art devices that stimulate collagen production, improve skin tone and texture, and can even be used for body contouring and reducing localised fat deposits.

Ultraformer III operates using focused High-Intensity Focused Ultrasound (HIFU) and is the best alternative to surgical lifting, particularly for the lower third of the face, where signs of ageing are often most noticeable. The advantage of this treatment is that it is entirely non-invasive, as it doesn’t penetrate the skin barrier, allowing patients to immediately resume their daily activities after the procedure.

Morpheus8 combines microneedling with radiofrequency. Along with mild tightening effects, it is highly effective for improving skin texture, reducing acne scars, and minimising stretch marks.


Enhancing natural beauty through precision and innovation


In Your Long Career as a Radiologist and Certified Aesthetic and Anti-Ageing Medicine Specialist, You’ve Encountered Many Trends Among Aesthetic Treatment Users. What Mistakes Do People Often Make When Considering Aesthetic Interventions, and How Can They Avoid Them?

I believe blindly following any “trend” is always a mistake, as the face and body should always be considered holistically, respecting the natural anatomy and the unique features that make someone distinctive. If there are certain imperfections, they should be corrected to enhance facial contours or, for instance, lips, while striving for harmony.

While beauty is often said to be subjective, numerous studies suggest that specific facial and body proportions are universally considered attractive, regardless of geography, race, or even age—children, for example, will find faces with more balanced proportions more appealing.

Another common mistake patients make is wanting to do “everything at once.” Some changes require time and multiple interventions at intervals, allowing the skin to adapt to the new shape and volume.

Your Biography States That You Combine Innovative Ultrasound Diagnostic Methods With the Most Modern Aesthetic Protocols in Your Work. How Does This Translate to the Results Achieved With Clients, and What Sets Your Practice Apart From Others?

Ultrasound provides a precise insight into the structure of various facial skin layers and subcutaneous tissues, making it an invaluable tool in more complex injection procedures and device-based treatments where assessing the depth of energy application is crucial. This enables us to target specific anatomical structures more accurately, achieving significantly better results while minimising the risk of complications.

Are There Any Risks Associated With Aesthetic Procedures That Potential Users Should Be Aware Of?

Every procedure, even minimally invasive ones, carries some level of risk. It is crucial that aesthetic interventions are performed by trained and licensed medical professionals who can recognise potential complications early and address them appropriately.

Another essential factor is the patient’s health condition, as there are numerous medical conditions for which aesthetic procedures are contraindicated. Only a doctor specialised in this field can have the necessary knowledge to assess these risks accurately.

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