Expositur brings together a team of experts and associates with many years of experience in various fields
Tanja Jelić, International Cooperation Consultant at Expositur
Expositur provides companies from Serbia with complete support in company inception in the Federal Republic of Germany and their performance in this market.
How much are companies in Serbia familiar with the possibilities and needs of the German market? What activities would you like to single out? Do some of them have a slight advantage over others?
— The construction and metal-processing industries know these possibilities best. The specialists for expanding the fibre optic network are also very welcome in Germany. However, all activities and products that meet European standards also have great chances of success in Germany, provided that they have a developed business system in Serbia. The business activities of our companies in Germany could help to prevent the permanent brain drain because there is a possibility that a company can take over the so-called internal staff (within the company) and send its employees to work in Germany for a certain period of time, both of which fulfil the needs of workers and companies. Although all of this sounds pretty simple, it requires detailed planning, patience and implementation of the procedures required to set up an infrastructure. Plus, diplomas and certificates have to be accepted in Germany, for which you need an advisor who knows everything about the matter. However, if we take everything into account, entering the German market can be a strategic solution for a company that is successful in the long run.
Your team gathers experts from different areas who are critical to the emergence and operation of a successful company in Germany. Is this one of the motives for prospective clients to choose and trust you? Do your clients recognize their company in your work?
— Our biggest advantage is that our experts know the system, the way business is done and the mentality of both countries. The biggest problems arise from small misunderstandings. Our clients have the habit of saying that we make their life in Germany easier. I hope that in the future some of our brands, whether fashion, interior decoration, food or other, will recognize the opportunity for entering the German market and expanding their business in that direction.
