NELT EUROPE – LAUNCH OF THE GROUP’S OPERATIONS IN CROATIA AND SLOVENIA
Consolidated revenue of the Nelt Group, one of the most successful local business systems, exceeded one billion euros in 2021. This impressive result of the company operating at two continents and employing more than 4,000 people was announced at the annual meeting of the company leaders with media representatives, where the results achieved in the last year and plans for the next one were reported. The announcement of Nelt Group’s breakthrough to Croatia and Slovenia through the establishment of Nelt Europe raised special media interest.
“For Nelt, joining the European market is a natural process of development. Nelt Europe will be the starting point of expanding the network of Nelt companies across Europe. Milena Vušak, a renowned professional with long-standing experience in the FMCG sector, will be in charge of our business development in Croatia and Slovenia, with ambitious plans for growth and distribution of Nelt brands in these markets,” said Miloš Jelić, the Nelt Group CEO.
Despite the fact that last year was also exceptionally complex, the Nelt Group managed to fully adjust its operations to the situation and maintain its interrupted supply chain in all the markets. Furthermore, it continued its sustainable growth and employment and invested more than 7 million euros in infrastructure.
Owing to an investment of two million euros, the company increased the capacity of its Intermodal Railway Terminal in Dobanovci, which confirmed the status of the logistics hub of the Western Balkans with its excellent location, efficient operations and technological innovation.
The leader in the area of distribution and logistics also announced a significant step forward in the digitalisation process. In a partnership with renowned global companies in the field of technology and advanced analytics, such as Microsoft, SAS and ADD, work on designing a digital ecosystem in business operations was continued, with the aim of strengthening data exchange, planning and partnership with principals, buyers and suppliers.
The company’s development strategy and long-term sustainability is based on investments, which will reach the planned amount of 19 million euros in 2022, further development of Nelt brands and breakthrough to new markets in the European Union.
The Nelt Group cooperates with more than 80 principals and 26,000 buyers at 55,000 POS. The Nelt Group members are: Nelt Co, Nelt BiH, Neregelia, Nelt ST, Montenomax C&L, Javna skladišta Srbija, Nelt Angola, Nelt Zambia, Nelt Mozambique, Nelt Albania and Nelt KS. Members of the wider holding are also Neoplanta, Baby food factory, Banim reklame and Čenej Agrar. 4,000 people are employed in 18 companies in 12 markets of Southeast Europe and Africa.