UEPS awards

Source: www.media-marketing.com

At the gala ceremony amid the 56th birthday of Serbia’s oldest association in communications industry, awards were presented to the best creators in marketing in 2016

With the awards ceremony that has just ended, UEPS rounded up this dynamic year, during which a large innovation process was launched, aimed at strengthening and enhancing the reputation of the profession through active two-way communication with those who are in this business. The transformation process that started a few years ago this year reached its culmination.

A total of 20 gold, 28 silver and 30 bronze awards were presented in 18 categories and 22 subcategories. This year, for the first time, on the proposal of creative directors from member agencies, special awards were also presented for the best copy, art direction, music, directing and producing.

The Steering Board of the Association this year also launched the “Discovery” award, which will be awarded to those who are not dealing with communications in a professional capacity, but in a way address the public through original ideas.

At the beginning of the ceremony the audience was addressed by the President of UEPS Viktor Nikolić, CEO of Beoexpo System, summarizing the activities of the association during the year. He pointed out that the results were achieved through positive synergy of all in the Steering Board and the Association.

Veljko Golubović, regional creative director of FCB Afirma, who chaired the jury, briefly commented on the entries, welcoming the initiative of the Association to have creative assessing the quality of entries.

During the ceremony, Veran Matić, president of the board of directors of B92 and B92 Fund president, announced that B92 is the official representative of the Cannes Lions, Eurobest, Dubai Lynx and SPIKES Asia advertising festivals, and that they are organizers of the Serbia Young Lions 2017 competition, where the reward for winners is the trip to the competition in Cannes, in June next year. He invited young advertising professionals to apply for the competition Serbia Young Lions 2017 and added that next year a number of interesting activities can be expected, which would be related to the UEPS Awards.

Awards were handed by the President and members of the jury, chairman and members of the Board of UEPS. In addition, Lazar Sakan who together with his brother Žarko continues the legacy of their father, presented the Dragan Sakan Award to this year’s winner. The award was given to the agency McCann Belgrade for their work ARt, the largest virtual exhibition of all time, done for the client Museum of Contemporary Art Belgrade.

Miša Lukić, CEO of Publicis One for Central and Eastern Europe, laureate of the UEPS Lifetime Achievement Award, in the finale if the ceremony presented the Grand Prix to this year’s winner, agency FCB Afirma, for their campaign Telenor Bank ATM, done for Telenor Bank.

Agency of the Year is New Moment New Ideas Company.

Advertiser of the Year is Telenor Bank.

This year’s plaques and statuettes were made by Ivan Aranđelović, creative director of Design Studio Ivan Aran.

Information on all the winners of this year’s awards can be found at: www.ueps.org.rs while the full list of winners is available below.

UEPS Awards 2016

Awards by categories:

Promotion of Serbian Communications Practice Abroad

Bronze: New Moment New Ideas Company, New York Magic, client Ariel Properties New York
Silver: Grey Worldwide, Hungry Fan app for 9 markets, client Mars Masterfoods
Gold: no award

Integrated Campaign: Food

Bronz: Ovation BBDO, Rumenko Smoothie, client Frikom
Silver: Fullhouse Ogilvy, Chef pate – launch campaign, client Atlantic Group
Gold: no award

Integrated Campaign: Non-alcoholic Beverages

Bronze: New Moment New Ideas Company, Booster regular, client Nectar
Silver: FCB Afirma, Grand kafa Gold – New Year campaign, client Grand Prom
Gold: Leo Burnett – MMS, Knjaz nije voda, client Knjaz Miloš

Integrated Campaign: Alcoholic Beverages

Bronze: Ovation BBDO, Zaječarsko pivo – Bolje vas našli, client Heineken Serbia
Silver: Leo Burnett MMS, Jelen Srbizumi, client Molson Coors, Apatinska pivara
Gold: McCann Beograd, Lav Popcorn, client Carlsberg Serbia

Integrated Campaign: Auto Industry

Bronze: New Moment New Ideas Company, Big EKO Sweepstakes, client EKO Serbia
Silver: no award
Gold: no award

Integrated Campaign: Health, Beauty, Fashion, Sport

Bronze: no award
Silver: New Moment New Ideas Company, Nike 10K, client Sport Vision
Gold: Ovation BBDO, It Hurts, client Pharma Swiss

Integrated Campaign: Culture and Education

Bronze: no award
Silver: no award
Gold: New Moment New Ideas Company, Na leđima mahnitoga bika, client BITEF

Integrated Campaign: Telecommunication Products, Services and Media

Bronze: no award
Silver: Fullhouse Ogilvy, Telenor mreža, client Telenor Srbija,
Gold: Leo Burnett MMS, Viber Vajber, client VIP mobile

Integrated Campaign: Finance Sector and Services

Bronze: no award
Silver: no award
Gold: Ovation BBDO, Keš kredit, client UniCredit Banka

Creative Efficiency:

Bronze: New Moment New Ideas Company, Nike 10K, client Sport Vision
Silver: Leo Burnett MMS, Knjaz nije voda, client Knjaz Miloš
Gold: FCB Afirma, Telenor Bank ATM, client Telenor Banka

Direct Marketing

Bronze: New Moment New Ideas Company, Najlepše želje – Kaligraf, client Soko Štark
Silver: McCann Beograd, Lav Popcorn, client Carlsberg Srbija
Gold: FCB Afirma, Telenor Bank ATM, client Telenor Banka

TV Spot:

Bronze: Leo Burnett – MMS, VIP Nova tarifa, client VIP Mobile
Silver: Ovation BBDO, Keš kredit kampanja, client UniCredit banka
Gold: McCann Beograd, Savršeno skockani Box paketi, client Telekom Srbija

Radio Spot:

Bronze: New Moment New Ideas Company, Velika EKO nagradna igra, client EKO Srbija
Silver: no award
Gold: no award

Print:

Bronze: Luna TBWA, Voće pokreće, client Next (Coca-Cola)
Silver: Publicis, Nasilje nije igra, client MODS
Gold: New Moment New Ideas Company, Na leđima mahnitoga bika, client BITEF

Outdoor:

Bronze: Ovation BBDO , Boli me, client Pharma Swiss
Silver: Homepage, MojaSrbija, client Tourism Board of Serbia
Gold: no award

PR CAMPAIGNS

Corporate PR

Bronze: Golin, Guys, who’s driving home, client Heineken Srbija
Silver: no award,
Gold: McCann Beograd, Truth about Youth

Brand PR

Bronze: SVA, Champions Every Day, client Apatinska pivara
Silver: New Moment New Ideas Company, Nike Run for Piece, client Nike Running Club
Gold: McCann Beograd, ARt, najveća virtuelna izložba svih vremena, client Museum of Contemporary Art Belgrade

INTERNET MARKETING

Overall Online Presence

Bronze: FCB Afirma, Grand kafa Gold, client Grand Prom
Silver: Drive, Make Up, client L’Oreal
Gold: no award

Internet Marketing Campaign:

Bronze: Ovation BBDO, Who’s The Sweetest, client Dr. Oetker
Silver: FCB Afirma, Ciklomotiva, client Ball pakovanje
Gold: Idea Plus Communications, Grand Black ‘n’ Easy Amsterdam Trip, client Atlantic Group

Social Presence:

Bronze: Leo Burnett – MMS, Knjaz Miloš communication on social networks, client Knjaz Miloš
Silver – FCB Afirma, Olitalija Srbija, client Olitalija Srbija
Gold: no award

Website – Internet Location

Bronze – FCB Afirma, Grand kafa Gold – Dan komšija, microsite, client Grand Prom
Silver: New Moment New Ideas Company, corporate site of Mlinprodukt, client Mlinprodukt
Gold: no award

Internet Element and Application

Bronze – Srebrn tuš, Aroma Night, client Grand Prom
Silver – Luna TBWA, 120 Years Younger, collection of Viber stickers, client Nikšićko pivo
Gold – McCann Beograd, ARt, najveća virtuelna izložba svih vremena, client Museum of Contemporary Art Belgrade

Corporate Event:

Bronze: M2Communications, Sa Jaffom u Rio, client Jaffa
Silver: RED Communications, Tesla’s Time Machine, client Telekom Srbija
Gold: no award

Brand Event

Bronze: Keramika Kanjiža, Ko ima najbolje pločice?
Silver: New Moment New Ideas Company za Nike 10K, client Sport Vision
Gold: Leo Burnett – MMS, Jelen nefiltrirano – Trojanac, client Molson Coors, Apatinska pivara

BTL

Point of Sale Promotion:

Bronze: M2Communications, Crazy Scientist Laboratory, client Asus Srbija
Silver: New Moment New Ideas Company, Najlepše želje – Kaligraf, client Soko Štark
Gold: no award

Fair Appearance

Bronze: Beoexpo System for the appearance of EPS at the Energy Fair, client Elektroprivreda Srbije
Silver: Idea Plus Communications for Barcaffe appearance at the Coffee Fest, client Atlantic Group, Droga Kolinska
Gold: no award

Activities in Non-Standard Places

Bronze: Leo Burnett – MMS, Jelen nefiltrirano – Trojanac, client Molson Coors, Apatinska pivara
Silver: FCB Afirma, Telenor Bank ATM, client Telenor banka
Gold: New Moment New Ideas Company, Nike Run for Peace, client Nike Running Club

Creative Use of Media

Bronze: New Moment New Ideas Company, Nike Run for Peace, client Nike Running Club
Silver: Media Impact Srbija, Blic 20 godina – rođendansko izdanje, client Blic, Ringier Axel Springer Serbia
Gold: McCann Beograd, Jazz Crawl, client BG Jazz service

Creation of Visual Identity

Bronze: New Moment New Ideas Company, Adriatic, client Imperial Tobacco
Silver: New Moment New Ideas Company, Chez Nik, client Chez Nik
Gold: Ovation BBDO, Kaktus festival, client Marketing mreža

Creation of New Brand:

Bronze: New Moment New Ideas Company, Veganluk, client Celo zrno ketering
Silver: no award
Gold: Grey Worldwide, Milky Juice, client Nectar

Product Packaging and Industrial Design:

Bronze: Grey Worldwide, Milky Juice, client Nectar
Silver: Srebrn tuš, Poklon set Grand aroma, client Grand prom
Gold: no award

Customer Relations:

Bronze: New Moment New Ideas Company, Nike Most Wanted, client Sport Vision,
Silver: New Moment New Ideas Company, Najlepše želje – Kaligraf, client Soko Štark
Gold: no award

Socially Responsible Campaigns: For-Profit Sector

Bronze: FCB Afirma, Ciklomotiva, client Ball pakovanja Evropa
Silver: Foundation Dokukino, Snet, client Erste banka Srbija
Gold: New Moment New Ideas Company, Nike Run for Peace, client Nike Running Club.

Socially Responsible Campaigns: Non-Profit Sector