One of the speakers at this year’s Kopaonik Business Forum was the Chairman of the Board of Directors of Triglav Osiguranje a.d.o. Belgrade, Dr Dragan Marković, pointed out that interest in voluntary health insurance has grown in Serbia, that we are one of the most developed countries in the region in terms of private hospital practice, and that Serbia will get out of the situation caused by the COVID-19 pandemic the fastest. According to him, health insurance increased by 18.2%, and its market share from 3.5 to 4.9%, with combined insurance for legal entities having the largest share and amounting to 91.3%.
“These are mostly foreign companies and there has been an increase among domestic companies as well. In this way, both employers and employees can enjoy numerous benefits because they will ensure better health care, the number and length of sick leave are reduced and, accordingly, productivity, motivation and efficiency are increased,” Dr Marković explained and added:
“The biggest challenge is the development of public awareness of the need to minimize risk. The population should take care of themselves, and when they feel aware of this, then the insurance company comes to the fore and as a result, it is much easier to offer different insurance packages. Life is the most important thing for a country, and if that country has a healthy population, it is its greatest resource.”