The delegation from the Diplomacy&Commerce magazine, during its visit to Libya, visited one of the food giants, Al-Naseem factory in Misrata
Al-Naseem is predominantly a dairy factory, but it expanded its core products to a wide range of food and drink items. It all started when Mohamed Raied founded a Company in 1994 that specialises in food and beverage manufacturing and distribution. He called it Al-Naseem, and it was a time when large scale private incentives were not allowed. It began as a simple ice cream factory, with a small group of passionate people, then it has grown significantly throughout the years. We talked to Mr Raied and tasted the excellent ice cream, for which the milk is shipped all the way from New Zealand, and saw the top notch automatised production facilities. Al-Naseems ice creams, yogurts and drinks like laban are very popular in the whole of North Africa, making Al-Naseem a powerful player in this region of the world.
