Our mission and vision are to deliver high-quality products to our partners that will meet the high standards of Serbian consumers.
ROX – BG d.o.o. the company that has been engaged in non-specialized wholesale in Serbia since 2014 and for more than 25 years in the region, has included food products from renowned global producers in its product portfolio, consisting of over 5,000 items. We spoke with the company’s General Manager, Aleksandar Radojičić, about this topic and the cooperation with large systems such as Mercator S, Delhaize, DIS, dm, Lilly Drogerie, In Medio, NIS, MOL, Petrol and Uradi Sam.
During the COVID-19 pandemic, you have adapted your business operations and responded to market needs very quickly. How did you do that?
— As a relatively small company, we saw an opportunity to quickly transform ourselves in these challenging times, both in terms of work organization and in adapting our product portfolio. This way of doing business has enabled us to survive in such a difficult situation where we are facing ‘an opponent’ on the opposite side of the spectrum that makes the entire global economy completely unpredictable. Truth be told, the state’s support for micro, small and medium enterprises means a lot to us during these difficult times.
You are constantly working on expanding your portfolio to include leading global brands. What are your guidelines in this?
— Looking back at our experiences so far, we have realized that only by expanding our portfolio we can ensure security and progress in our business. Our mission and vision are to deliver high-quality products to our partners that will meet the high standards of Serbian consumers.
Recently, we have included food products from renowned global and brands in our product portfolio which consists of over 5,000 items. These are Trolli, Kalfany and Pulmoll sweets that are made from top-quality ingredients. We are also representatives of the Telefunken brand, which has small home appliances in its portfolio, as well as beauty gadget brands such as Smoothskin, Tri Pol-lar and Geneo.
In our car equipment and car cosmetics segment, we represent the German brand Nigrin, one of the world’s leading vehicle care brands.
Could you tell us a bit more about your plans and future steps?
— One of the future steps is the opening of a special division of Rox Beauty, where we will offer our female consumers products that have never been sold in this market before. Some of them include La PIEL, Gloria, Smoothskin, Geneo, Tri Pollar… We see room for further development of our company in this segment in the Serbian market. Since online shopping has experienced expansion during the COVID-19 pandemic, we are also going to offer this option to our consumers soon.