AmCham Hero – Tamara Klarić, Bogdan Stevanović – “Pruži korak” campaign
For the seventh consecutive year, AmCham’s representatives had a task of selecting one ‘Hero’ among the exceptional individuals, institutions and non-profit organizations which, through their activities, made a remarkable impact on the entire society. This year’s AmCham Hero of the Year Award was presented to Tamara Klarić, Bogdan Stevanović and the NURDOR Association’s “Make a Bigger Step” campaign. Thanks to the “Make a Bigger Step” campaign and a phone application that brought together 500,000 people and over 60 companies, over 50 million dinars were raised to build the NURDOR Parent House, to support children with cancer and their families.
For each kilometre that an application user walked the socially responsible companies have set aside an appropriate amount of money. The app is still active and anyone who installs it via a mobile phone can join it.