From 10 April starts a game for the UEFA Europa League and will last until 14 May during which Amstel as a sponsor triggers activation of the “Our game for the finals” when the best participants will go to Sweden, to the final match scheduled on 24 May 2017.
The condition for participation is buying Amstel packages containing three cans of beer, as well as a specially designed glass. The purchase can be done at any store retail chains IDEA, Mercator and Roda throughout Serbia. At the bottom of the pack there is a code that must be entered when registering on the site WWW.AMSTELFINALE.RS. After registering, participants should demonstrate their skills in “kicking” penalty in the game, and to score as many goals in the course of 90 seconds. Every week during the activation of one participant with the highest number of goals scored will win a ticket to the finals, while the other 20 best placed will win the Amstel specially designed jerseys. There will be five winners chosen to travel to Sweden and there will be distributed 100 kits for the most ardent fans of Amstel.