We are so happy to have amazing clients that provided us with valuable feedback which helped us learn and grow and eventually find a synergy between our dreams and reality.
Couture designer Azzedine Alaïa said – “I make clothes, women make fashion.” Women are the very essence of fashion, as without them fashion would only be a designer’s fantasy. Women make fantasies turn into reality and enable visions of legends like Alaïa, Dior or Valentino to come to life. This connection lies at the very core of a Serbian fashion brand Aleksandar Zabunović, that marks its 10th anniversary on the Serbian fashion scene.
Established in Belgrade, the brand presented its first collection in the fall of 2012 and since then became the symbol for a modern interpretation of classical style and effortless elegance. Milica and Aleksandar Zabunović are the creative and business duo behind the brand that celebrates not only their love for fashion but their love in marriage as well. Since their first collection, the brand presented 2 collections per year. After being part of different designer hubs, the brand finally found its home in the heart of Belgrade, at 21, Makedonska Street, where the duo has their atelier.
“A curious, playful, smart, confident and inspirational woman is the centre of our brand”, says Aleksandar Zabunović, who is the brand’s leading fashion designer. Starting his fashion career with catwalk shows in Vienna, Aleksandar moved back to Belgrade where he continued to build his fashion influence. As the business expanded so did the family. Working on collections and raising two children was an interesting period for the couple who in 2017, changed their strategy by putting more focus on the quality of production and making stronger designs. „We are so happy to have amazing clients that provided us with valuable feedback which helped us learn and grow and eventually find a synergy between our dreams and reality,“ says Milica Zabunović, the company’s marketing director.
Today, as they prepare to present the new Spring/Summer 2022 collection, we find the couple working on tailoring, something which they are very particular about, and which gives the brand its unique and recognizable image. Once this is set, they move to find the best quality fabrics to make their design come alive. “We choose the best fabrics like imported Italian wool or silk crepe de chine”, says Aleksandar as he explains why fabrics play such an important part for the brand. “This is especially important for our customers, who not only appreciate this together with the design but also the quality and craftsmanship of every make-to-measure piece as well,” says Milica.
We choose the best fabrics like imported Italian wool or silk crepe de chine.
The brand expanded to include jewellery, following the launch of its first jewellery collection in 2021. Playing with gold plated silver and baroque pearls, the pieces from the collection soon won the hearts of clients both in Serbia and internationally. As the new jewellery pieces are cooking for this spring, the couple is also preparing to launch the first men’s exclusive shirt collection made of the finest Italian cotton with a unique and recognizable design.
Each new collection shows the brand’s metamorphosis and the evolution of sensibility and interpretation of what the women of today stand for. From tailored suits and gowns, the brand truly represents the modern and chic woman of today. Black and white pieces together with the joyful play of colours are the essence of the new spring line that captures the city vibes – from chic wool and silk mini dresses to cold wool gowns embellished with silk organza orchid details. A true fashion symphony!