For a communication to be successful, we must learn to communicate transparently and to be aware…
Category: IN FOCUS
Milena Obradović, Lesaffre’s Marketing Manager: Communication, Trust And Respect
This is an exciting time for marketing because there are so many opportunities to combine channels
Olivera Nikodijević, Apatin Brewery: Emotions Are Always The Key
My transition from the world of marketing agencies to a company came as a bit of…
Natalija Racković, V+O Communication Serbia: From Local To Global And From Global To Local
Do communications have borders?
Sustainable Creativity As Fire Starter For Creating Change
As an agency, we have the responsibility and the possibility to initiate dialogue and be the…
Key to the Future – The topic of “what’s coming next” is a perennial standard in our profession
Text by Marina Grihović, Founder And Director Of ‘Headline’ Pr Agency And ‘Dkit’ Digital Communications Agency
Nevena Kurtović, Fusion Communications: Upcoming Generations Are The Ones Setting The Trends
The development of the technical part of communication is reaching incredible levels and along with the…
The First Agency In The Region With Family Friendly Certification
With consistent business policies and employee practices, DIRECT MEDIA United Solutions has already proven why it…
Milena Avramović-Bjelica and Tamara Bekčić, Chapter 4: Agency Is People
Reputation management and crisis communication are key trends that have been particularly prominent this year
The Secret Formula Of Communication
Communications have gone a long way in the last few decades and it’s constantly changing Text…
Jasmina Stojanov, Owner And Director Of The Nova Communications Marketing Agency: Customer Is A Brand
A manufacturer is someone who has to adapt to the new deity, the customer-brand, and to…
Jelena Ivanović, Director of IAA Serbian Chapter: The Industry Is Changing
Circumstances change, work conditions are more or less favourable for us, trends come from the world,…
Dušan Stojaković: We Can’t Allow Just Anyone To Do Media And PR Work
As creativity grows, budgets decline. Plus, getting paid in Serbia is a very slow process. There…
FILIP MRDAK – DIGITAL TRANSFORMATION IS AN ONGOING PROCES
You can’t change anything overnight, but it’s important to start