In Southeast Europe, we are the only authorized representatives of the German Blue Chip Pool investment fund that invests on DAX and MDAX stock exchanges
New Event is a consulting, lobbying and business management company. Their professional team provides extensive services in lobbying, business and financial consulting, event organization and temporary professional management in small and medium-sized enterprises. New Event is one of the few registered companies in Serbia that has an official license to engage in lobbying. We talked with the company’s executive director Darko Savić about the company’s successes and challenges.
You provide support to clients in the development process. What were their biggest challenges during the coronavirus pandemic and how did you support them?
Most companies had to find new and creative solutions to better respond to the new epidemiological situation. Sales fell in many sectors. However, financial obligations towards suppliers, employees, creditors and investors generally had to continue to be serviced, to the detriment of the general liquidity of the companies. As the extent of the pandemic’s impact became clear, the implementation of the crisis management principle began. On the one hand, companies have done everything they could to protect the well-being of their employees and society. At the same time, and to preserve their business, they repositioned themselves and reduced costs to increase their liquidity. Organizing remote work and finding ways to evaluate such work also imposed great challenges. Companies that have a more flexible and creative approach adapt better to objective circumstances and overcome such crises more successfully.
You offer a wide range of services. Tell us more about your team and why do clients contact you the most?
We are mostly engaged in advising our partners from Serbia on how to do their business on the Central European market, but also foreign companies on how to successfully establish their business in Serbia. New Event is also one of the few registered companies in Serbia that has an official license to engage in lobbying. Furthermore, our company owns Mertel Company’s franchise, which specializes in organizing events that help companies achieve their goals in the field of sales, promotion or improvement of their organizational structure.
“We are mostly engaged in advising our partners from Serbia on how to do their business on the Central European market, but also foreign companies on how to successfully establish their business in Serbia”
In Southeast Europe, we are the only authorized representatives of the German Blue Chip Pool investment fund that invests on DAX and MDAX stock exchanges. We also help our partners with advice related to finance, investments, tax policy and marketing. Our CFO Marko Schneider is an experienced professional with a proven track record in the banking and financial sector in Central Europe and has extensive experience in doing business in Serbia. Our team consists of professionals in lobbying, marketing, finance, legislation, politics, diplomacy, modern communication technologies and so on.
Your official website says that you take care of every step to success. In your opinion, what are the most important steps to success?
Success is always built on positive synergy with clients, partners and employees. Protecting the interests of clients and making clients successful are priorities and crucial to the success of any company. Furthermore, the company must take into account the best interests of all parties represented, including the interests of employees and society as a whole. In such an environment, individuals are more motivated to make a greater contribution to common successes. Also, creativity, knowledge and experience, as well as having reliable and quality staff, generate the best results in today’s business world.
Which of your company’s successes are you most proud of so far and what are your plans?
We have helped several companies from Austria, the Netherlands and Germany to establish business cooperation or invest in Serbia, Montenegro and Bosnia and Herzegovina. We have organized a number of hybrid conferences for the Western Balkan ministers. We help IT companies from abroad to find reliable partner companies in our region that can meet high standards in terms of staff, resources and time frames.
We plan to increase the number of clients with whom we would conquer the European market, but also the number of foreign companies to whom we would be a reliable partner in doing their business in Serbia and the region. It is in our best interest to achieve greater business cooperation between our country and the countries of Central Europe, as well as exchange experiences and transfer the know-how.