The drugstore chain dm drogerie markt launched the mobile app named “Moj dm”, which made online shopping even simpler. The mobile version of the recently launched online store allows a simple overview of the wide range of selections and ordering of favorite products from anywhere, at any time, and through just a few clicks on the smartphone screen
The advantages of using the new service offered by dm were presented at an event that gathered a large number of media and influencers. The application Moj dm provides a personalized approach to shopping that is an upgrade to the news and benefits offered by the largest drug store chain in Europe.
“The people are at the center of our entire business, including digital transformation. As one of the leading trendsetters on the market, which has become a favorite shopping destination for many citizens, we also developed the app with the idea of being practical and useful. We believe that this will be a new shopping experience and unique exploration of the world of dm care and beauty, as well as numerous other ranges for which we are recognizable – primarily organic food, baby products, household maintenance, and numerous eco-alternatives. In the period ahead, dm will continue to improve its services, which makes it one of the most responsible companies in the country”, said Svetlana Jovanović Mitić, department manager of Marketing and Communications.
With the App Moj dm, customers have the opportunity to easily explore the range of over 9,000 products in several categories: babies and children, nutrition, household, pets, makeup, care and perfumes, hair, men, and health. After adding the product to the basket and choosing the payment method, the order will be delivered within two to five working days to the address, or the desired dm drugstore or packing machine.
A list of all dm stores is available in the application, with the possibility of checking whether a product is in stock and where. Benefits include a personalized newsletter, the ability to create and save a wish list, as well as leave reviews for each product. The barcode scanning option will be useful when customers physically in the store want to know more detailed information about a product or add it to the wish list for later purchases. Also, they will have the possibility to scan the products at home, and to see in which dm drugstore the products are available (in case of need).
Customers can download the App Moj dm for free from the Play Store and the App Store. On this occasion, all users who register receive a 15 percent discount for their first purchase, which is valid until the end of 2023. Users registered on the application will additionally, with various coupons, be able to obtain numerous benefits and discounts on their favorite products and brands, both online and when shopping in drugstores.
Fast delivery of products in just 60 minutes from dm is still available on the Glovo platform in 20 cities across the country, with an offer that includes around 2,000 products.