Wiko was established in 2011 in Marseille, France, with the desire to share our experience and knowledge with our customers by offering them products that are similar to them and that make their daily life easier. Wiko has people, stories and ideas that make each phone unique, designed and created to meet individual tastes.
How much did Wiko telephones gain on popularity in the last two years of your presence in the Serbian market?
— We in Wiko are satisfied with our current position in Serbia and the region, taking into account that we are present in two operators’ portfolios as well as on the open market. Still, we are working continually on the improvement of our brand awareness and hope to be even better next year. I can freely say that we started our sales activities on this market in the worst possible moment for the mobile industries. A lot of new brands appeared at that time, which impacted the market a great deal, both in terms of the quality of the devices and the prices. However, we have succeeded to survive in this tough environment and we plan to continue doing so!
How much did the democratization of the high technology that you have brought with you, affect the reconfiguration of the overall supply and demand of mobile phones in the Serbian market?
— It would be doubtful to claim that Wiko or any other brand has managed to make such an impact in the market. Market is still turned towards well-known brands, and it does not change its habits easily at all. We sincerely hope that things will start changing here in the same way they do on other European markets, which are aware that they can buy a good device for less money. They are ready to give a chance to something new, while in the Balkan region consumers are more traditionally oriented toward well-known brands.
Which models would you single out as the most attractive in your offer?
— It would certainly be the model View2 Plus, which we have presented at the IFA in Berlin in September. It is a mobile phone that is attractive in every way. View 2 Plus is a model that has great characteristics, excellent price, and it also comes in different very interesting and modern colours. Simply, this telephone has all that you may need – immersive display in 19:9 ratio, 4,000 mAh battery and 16MP camera.
What are your plans for 2019?
— Wiko will further continue to democratise new technologies. We will endeavor to provide to our final users as much as possible, at the lowest price possible, and at the same time follow the trends in mobile industry. I think we will make a pleasant surprise, as we always do, and I will use this opportunity to invite you to visit us at the
forthcoming MWC in Barcelona, where we will present our new portfolio as well as a brand new Wiko!