The citizens of Belgrade and tourists can taste and buy traditional specialties from all over Serbia – Sombor cheese, cheese from Stara Planina, Fruška Gora and Homolje honey, ajvar from Leskovac, prunes from Osečina, Valjevo’s tobacco cracklings, Lemeški kulen, Arilje raspberries and Užice kajmak in Knez Mihailova.
Promotion of local brands named “Serbia in Belgrade”, organised by Ethno Network in cooperation with NALED was opened by the city manager Goran Vesić and HE Julia Feeney, Australian Ambassador to Serbia.