Serbia is witnessing a huge construction growth, which is expected to set a record in the construction of apartments, office and retail space in 2020. This requires professional managers who will manage real estate, it was said during the panel discussion on the main driving forces behind the construction industry in Serbia at the 2020 Kopaonik Business Forum.
Mia Zečević, CEO of Novaston, a real estate management platform, said that the information on the square footage of the buildings that were going to be built in Serbia over the next three years was known, after which a market analysis would be performed.
„Considering that the market continues to increasingly flourish, there is a need for quality management in a company who will realize investors’ desires. When they come to Serbia, foreign investors first think they can do it all on their own, and then they realize that it is better for them to hire local companies, which management has international experience backed by excellent knowledge of the local situation. It is for this reason that the Novaston platform was created, which today consists of four companies (Asset and Property, Project and Facility, and Marketing). Our goal is to further develop the services we provide in the office space and logistics segments, while following trends in all areas, ”said Mia Zečević.
According to her, it is important to invest in young people and continuous training of employees, because that is the only way to be competitive.
“We are now on the verge of the Industrial Revolution 5.0, which brings an amalgamation of robots and humans and increasing personalization. The creativity and innovation of the human mind will again be at the forefront through its merger with advanced, digitized industrial processes. In every area, even in the construction sector, the most important thing is to increase product value, which is possible through the development and application of new technologies and personal approach to individual client,”explained Ms Zečević.
Novaston’s CEO, Mia Zečević
Apart from Novaston’s CEO, Mia Zečević, other panel participants included Robert Yahav, CEO of BIG CEE and Pedja Petronijević, CEO of GTC, while Nebojša Nešovanović, Senior Director and Head of Valuation in SEE Region, CBRE, was be the panel moderator.