Media agency UM Belgrade and Coca-Cola Company won the Gold Award at the 18th media trends Festival SEMPLER held in Portorož, Slovenia. The international jury awarded the Gold Award in the category of best campaigns on social networks.
“The success of the campaign is the result of our knowledge of trends in today’s time when the media and consumers are changing on a daily basis.” Said Dubravka Urošević, Regional Account Director for the agency UM Belgrade. “What makes this award so special is the fact that it is the result of very close cooperation between the company’s cross-functional teams and our partner agencies. Working with YouTubers and influencers was a novelty for us, but obviously the common thinking combined with the desire for innovation proved to be a good formula for creating a successful Fanta & Yasserstain cooperation” said Darko Stanojević, Connections Manager of Coca-Cola: Bosnia, Croatia, FYROM, Montenegro, Serbia, Slovenia.
Award-winning project can be viewed at the following link: https://www.youtube.com/watch?v=aPhAcw_UlLQ