HEINEKEN Company and Formula 1® Management have reached a global partnership agreement on Heineken® branding. From the beginning of the F1® season in 2017, Heineken® will be the official partner of Formula 1® as well as a large number of events organized under the auspices of the FIA Formula One World Championship™.
On this occasion, Heineken® has prepared an interesting surprise for all fans of this prestigious competition in Serbia. This is a prize competition that is being conducted until August 24 in all IDEA, Roda and Mercator facilities in Serbia. All consumers who purchase four Heineken® cans will be able to compete for the FORMULA 1 GRAN PREMIO HEINEKEN® D’ITALIA 2017 race in Monza. It is necessary to find in the account a special code that represents the knowledge quiz in the field of Formula 1 and responsible consumption and enter it into Heineken® Serbia Viber Public Account. The consumer who accumulates the highest points in the period until August 24 will be able to achieve their dream and win two tickets for a race on the famous track in the Formula 1 championship that takes place on September 3rd.