Houses Made of Prefabricated Materials as a Growing Trend

MODULAR HOMES EXPO is the first European project focused on the topic of prefabricated structures and green, energy-efficient living

During the four days of the first European fair of prefabricated and modular houses, Modular Homes Expo 2023, held in Arena Zagreb (May 4-7), almost 30,000 interested buyers in attendance confirmed just how successful the exhibition was, which has already become a new meeting place for the industry and market.

The numerous visitors are certainly the best reward for all of us who make up the Expo for the enormous effort we put into implementing this very ambitious plan, which has already successfully passed the test on its very first step.

On January 1, 2023, Croatia adopted Euro as its national currency and thus joined the Schengen area, successfully completing its journey to Europe. Strong institutional support for sustainable development and new technologies, a clean environment, low taxes, respect for property rights and a progressive regulatory policy make Croatia one of the most desirable destinations for any investor.

Construction occupies a very important place in the Croatian economy. In 2022, there was a rapid increase in real estate prices driven by Croatia’s entry into the Schengen area and the Eurozone. The customer structure has additionally changed by the influx of digital nomads and the free European labour market, which both have changed life dynamics.

Houses made of prefabricated materials are a growing trend in the Croatian market. They are purchased as residential homes in the continental part of Croatia, and more and more as houses for tourism purposes on the coastline. Due to its favourable geographical position and good climate, the Republic of Croatia is one of the most visited tourist destinations in Europe and the world. Only fast, efficient and affordable construction can meet the market’s demands for investment in real estate, which is still considered one of the safest forms of investment in Croatia. On the other hand, climate change is here to remind us that awareness of reducing energy consumption habits is our responsibility.

The buyers are mainly focused on domestic companies, the power is in the region

Modular Homes Expo came at the right time because apart from offering customers the opportunity to familiarize themselves with a wide range of products, it also gave them the opportunity to learn about the basics of prefabricated construction technology and assess the class and quality of the offer themselves.

The model of living presented by MODULAR HOMES EXPO 2023 significantly contributes to a greener and more sustainable future. The President of the Republic of Croatia, Mr Zoran Milanović, who opened EXPO Zagreb, and the Prime Minister of the Republic of Croatia, Mr. Andrej Plenković who opened EXPO Bale, both recognized this.

MHE represents 100 leading European manufacturers of prefabricated houses, of which regional manufacturers are the most preferred by customers.

For this reason, we are already quite confident that the Modular Homes Expo has a serious potential to change interactions in this fast-growing branch of the construction industry in the entire region, which is not negligible as the region is a potential construction site with a population of over 20 million who speak the same language. The response of buyers and producers from Slovenia, Serbia and Bosnia and Herzegovina was significant, as well as the balancing out of the visitors’ interest in the entire region, which was not the case in the earlier period, as the buyers were mainly focused on domestic companies.

The success of the project itself and the strength of the region’s industry are indicated by the many invitations from distant markets to present and connect this industry united under MHE to exchange experience and innovation.