The first glance at the newly built IKEA Shop in Belgrade could be taken on the 8th of August where the guests could have the opportunities to taste the Swedish breakfast and before others take some of their favourite products.
Stefan Vanoverbecke, Director General of IKEA SEE, Vladimir Moga, mall director and few others presented the facts about this shopping mall of the renowned Swedish brand. After the breakfast the media representatives could purchase items at special prices.