Innovation in all its glory – LG ARTCOOL

LG ARTCOOL provides cool fresh and mountain clean air thanks to the revolutionary filtration system

Innovation is loosely defined as an introduction of something new – an idea, method, service, product or technology that is further advancing an existing foundation while creating practical benefits. Innovations in home appliances are usually focused on a specific feature like duration, quality, cost or a specific improvement that makes it stand out from the rest. LG Electronics has flipped this approach as its products don’t have only a single innovative feature but a whole range of amazing new technologies that redefine how you interact with your household items which sets new standards in multiple areas that highly improve overall user experience.

Let’s start with esthetics, because before you use any new product – you have to see it first. LG’s ARTCOOL Air Conditioner is as stylish as its name suggests. A true work of art that can easily fit in any interior and reflect the surrounding environment, while its solid glass material exudes a timeless beauty. It is on the inside, however, where things really exciting. LG ARTCOOL provides cool fresh and mountain clean air thanks to the revolutionary filtration system. Pre-filter holds fine dust particles and serves as the first line of defence while the UVnano™ technology uses UV LED light to destroy bacteria on the ventilator so that the air it produces comes out perfectly fresh. It also features auto cleaning from the inside which means LG ARTCOOL automatically dries out moisture to remain clean at all times.

LG also uses its well-known Plasmaster™Ionizer+ that removes 99% of bacteria in the air and can also serve as a great way to neutralize many different allergens that can be a nuisance during summer. Additionally, the Ionizer can remove or significantly reduce various unwanted scents in the room.

The best part about LG ARTCOOL is that it does a lot more than your average air conditioner using a lot less energy thanks to its smart inverter technology which works at low speed but still enables 40% faster cooling, gradually setting the room temperature as you want it while significantly lowering your monthly electricity bill. On top of that, the inverter reduces the sound of air-conditioning while it’s operational so you won’t even notice it while it works. Better energy consumption, which can amount to 70% less than average, also means less pollution so you’re saving money while being ecologically responsible at the same time.


“The LG ARTCOOL Air conditioners set an example of how multiple innovative technologies can serve maximum user comfort and fulfil the promise of LG’s moto – life is good”


All smart LG appliances enable users to have full control through the ThinQ app anywhere, anytime. This means that you can set the perfect temperature remotely via your smartphone and return home to a fresh and sterilized interior. The LG ARTCOOL Air conditioners set an example of how multiple innovative technologies can serve maximum user comfort and fulfil the promise of LG’s moto – life is good.


*TUV Rhineland and KTR have confirmed that 99,99% bacteria Staphylococcus aureus, Staphylococcus epidermidis and Klebsiella pneumoniae were removed from the ventilator after being exposed for 4 hours to UV LED light.
**Intertek confirmed the intensity of tobacco smell was reduced from 3.6 to 1.5 after 60 minutes.

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