Puratos opens factory in Serbia
Puratos, a company with over 100 years of existence in the global market and a leader in the food industry, has set new standards in its business domain, with a commitment to innovation, sustainability, and health and well-being. We spoke with Pierre Tossut, CEO of Puratos Group, about the key factors for the company’s success, its significance in the domestic market, and future plans that will shape the food industry.
Your visit to Serbia and the opening of a new factory emphasizes the importance of Puratos business in the domestic market. Given that you have been present here for more than 30 years, first as a distributor and later as a manufacturer, how do you see the success of Puratos in our country?
Our growth in Serbia over the past 30 years has been remarkable. This success is built on trust, collaboration, and a deep understanding of local market needs. We have evolved from a distributor to a significant manufacturer in the region, thanks to our strong relationships and commitment to meeting and exceeding our customers’ expectations.
The recent opening of our new factory in Kragujevac is a significant milestone. This modern facility enhances our production capabilities and allows us to better serve our customers with high-quality, innovative solutions. It also supports economic development in Kragujevac and the surrounding region, positioning us as a key player in the Western Balkans.
Sustainability is at the heart of everything we do. This new factory exemplifies our dedication to responsible growth. By expanding our production capacities, we are not only meeting more customers’ needs but also ensuring that our operations are environmentally sustainable. This facility reflects our commitment to innovation, quality, and sustainability, driving us towards a more sustainable future.
Looking ahead, we aim to solidify our position as a global leader while staying true to our core values of innovation, sustainability, health and well-being, and customer focus. We are excited about the opportunities ahead and remain committed to driving success for our customers, partners, and the communities we serve in Serbia.
Our growth in Serbia over the past 30 years has been remarkable. This success is built on trust, collaboration, and a deep understanding of local market needs
How will the new factory in Kragujevac enhance product quality and business performance in Serbia?
The construction of the new factory in Kragujevac marks a significant turning point for our business. This facility will enhance product quality and business performance in several key ways.
Firstly, the launch of production will bring numerous benefits to our employees and the local community. By creating new jobs and employing local residents, we are contributing to the economic development of Kragujevac and the surrounding region. This new production facility will positively impact the prosperity of the local market and domestic production in general.
Secondly, by expanding our production capacity and implementing the highest manufacturing standards, we are strengthening our presence not only in Serbia but also in the Western Balkans. The fully automated margarine production line and a storage space that is four times larger, elevates our production performance. This allows us to meet the growing demands of our customers and partners in Serbia more effectively.
What are the key factors that have contributed to the long-term success of Puratos?
The long-term success of Puratos can be attributed to several key factors, all centered around our commitment to our customers and continuous innovation.
Customer-Centric Approach: At Puratos, we place our customers at the heart of everything we do. By understanding their needs and anticipating market trends, we are able to provide solutions that help them succeed. Our Taste Tomorrow initiative, for example, offers valuable consumer insights that guide our customers in staying ahead of trends.
Innovation: Innovation is the driving force behind our growth. Our dedicated team of 1252 R&D researchers and technical advisors work tirelessly to develop products that not only meet but exceed market expectations. We prioritize innovations that bring value to our customers, the planet, and consumers. Recent innovations, such as our plant-based and gut health products, demonstrate our commitment to leading the market with cutting-edge solutions.
Sustainability: Our commitment to sustainability is integral to our success. We strive to offer healthier and more sustainable solutions, and our new factory in Kragujevac is a testament to this dedication. By focusing on responsible growth and environmental stewardship, we ensure that our operations positively impact the communities we serve.
Collaborative Partnerships: Building strong relationships with our customers and partners has been crucial. By working closely with them, we are able to co-create solutions that address specific market demands and drive mutual success.
Global Expertise with Local Understanding: While we leverage our global expertise, we also invest in understanding and meeting local market needs. This dual approach allows us to deliver high-quality products that cater to regional preferences, ensuring our relevance and success in diverse markets.
This new factory exemplifies our dedication to responsible growth. By expanding our production capacities, we are not only meeting more customers’ needs but also ensuring that our operations are environmentally sustainable
Puratos has recently undergone rebranding. The new slogan is “Food Innovation for Good.” Can you tell us what it represents?
At Puratos, our purpose is to move the planet forward by creating innovative food solutions that promote the health and well-being of people everywhere. Sustainability, health and well-being, and innovation are at the heart of everything we do. We differentiate ourselves through our unwavering dedication to these pillars and ultimately to ‘food innovation for good’. Our sustainability efforts ensure that we are responsible stewards of the environment, while our focus on health and well-being guarantees that our products contribute positively to consumers’ lives. Innovation is the engine that powers our progress, enabling us to develop cutting-edge solutions that meet the evolving needs of our customers and the market. By staying true to our purpose and continuously pushing the boundaries of food innovation, we provide our customers with the products, tools and insights they need to stay ahead of trends and succeed in their businesses. This holistic approach not only sets us apart from our competitors but also ensures that we are making a meaningful impact on the world.