Understanding the client’s needs in today’s world has become a real strategic necessity of any company that offers a service or product.
Employer branding will become increasingly important in the “new reality”. It is of the utmost importance to set up good systems. The rules relating to doing business are changing and by having a strategic approach in this segment, we are creating a new and better business culture that represents the real strength of the company which will be recognized tomorrow as a desirable employer.
Digital transformation of business is the number one topic today. To what extent will companies have to turn to digitalization and adapt their business to the digital revolution?
I believe that companies no longer have the luxury of thinking about the extent to which they will be digitally transformed. Rather, the question that should be on their minds is whether they have started to transform their business in line with digital changes or not. And, if not, what are they waiting for? Digital transformation is a process that inevitably takes place all over the world and if we are late to board that train, I am afraid that the same destiny that befell BlackBerry awaits us (remember, BlackBerry was once No.1, but it could not cope with the technological revolution of smartphones and very quickly fell into oblivion).
Digital transformation of business should not boil down solely to its application. It is a real change because it is one of the prerequisites for the survival of companies in the global market while radically changing business processes and applying completely new business models, including changing the way employees work.
“By showing empathy in everything we do and by giving honest and professional advice to our clients, we prove that there is a good reason why we are where we are”
COVID-19 appears to have caused an increase in the importance of empathy. Is it now more than ever necessary to understand client needs?
Understanding the client’s needs in today’s world has become a real strategic necessity of any company that offers a service or product, which is essential for companies remaining competitive. The situation we found ourselves in due to the COVID-19 pandemic has naturally highlighted the importance of empathy in that segment, but I honestly believe that without an ability to see and understand the real needs of our clients, we cannot provide the right professional service.
We, at V+O Communication, as one of the leading communications consultancies in Southeast Europe, uniquely approach each client and accordingly create a strategy, solutions and services that give clients a superior advantage over the competition. By showing empathy in everything we do and by giving honest and professional advice to our clients, we prove that there is a good reason why we are where we are, thus justifying the trust that our clients put in us, year-on-year.
Companies are increasingly viewed from the aspect of a desirable employer. Has employer branding become even more important in this new context?
Companies often see employer branding as simplistic; as a way to position themselves well with current and potential employees, and/or as a way to influence what people say about them as employers. However, employer branding today represents a real need that enables the company to develop a dialogue with employees and initiate strategic changes. V + O’s experience with employer branding strategies tells us that effectively dealing with changes and unexpected conditions has become an almost constant requirement for companies in recent years. Therefore, we have been successfully defining strategic approaches and support our clients with achieving their goals.
Many companies have become aware of the real value of employer branding during the COVID-19 pandemic because the importance of strategic communication is especially evident in times of crisis. Some of them benefitted greatly from investing in this segment, because thanks to such an approach, they saved their company from an even bigger crisis.
In which direction will the communications market develop? What will change and what novelties are we going to see?
The communications market is one of perhaps the fastest-changing markets out there that quickly adapt to current global trends. Consequently, the global crisis that befell us during the COVID-19 pandemic is creating that kind of new reality. It is futile to give any estimates at this time because the outcome of the pandemic is still not visible. Until then, what we know for sure is that only those companies that know how and can adapt quickly will survive, i.e. those companies which know how to remain true to themselves and maintain the high quality of their services in rapid changes of trends.