On 27 and 28 October at the Crowne Plaza in Belgrade Marketing Network is organised the second National Festival of integrated communications – KAKTUS 2016. Under this year’s slogan “Construct a good idea!”, the festival will focus on the integration, but also on hard work and effort to construct good ideas.
Like last year, KAKTUS 2016 will offer participants a high quality and varied programme from different areas of integrated communications, and a summary of the latest international trends. The festival will be opened by a lecture by David Zappa, director of marketing for Heineken Slovakia.
On the first day of the festival the official awards KAKTUS 2016 will be granted. Prizes are awarded in 21 categories, and will be given to organisations, companies, institutions and agencies for the best and most professional integrated campaigns in the past year.
The second day of the festival will be marked by interactive lectures and workshops by eminent experts from Europe and the world, including:
- Bruno Luglio, Senior Creative Art Director, R/GA Njujork, SAD;
- Ivan Pols, Creative Director, Adam&EveDDB London, Velika Britanija;
- Riccardo Fregoso, Executive Creative Director, McCann Pariz, Francuska;
- Stephanie Bailey, Head of Corporate Communications, Fleishman-Hillard London, Velika Britanija;
- Thierry Nicolet, Senior VP Global Press Relations, Schneider Electric, Francuska;
- Mihnea Gheorghiu, Group Creative Director, Publicis Group, Rumunija;
- dr Nikolaos Dimitriadis, Development Director – Executive Development Institute, The University of Sheffield International Faculty, City College;
- Vincenza Cristina Saccà, Head of Marketing CEE, MasterCard;
- Iva Lekić, Marketing Manager Europe, Lufthansa, Nemačka;
- Atanas Raykov, Global Head of Telecom Partnerships & General Manager CEE, Viber
“The market of marketing communications in Serbia received its first national festival last year, a festival in which we celebrate only the best ideas, the ones that push the boundaries of the profession and strive for a better future. This year we continue with the programme even better, with great speakers, new experiences and highlighting ideas that survive” said Ivana Parčetić Mitić, founder and editor of the portal Marketing network.
KAKUS Festival 2016 was supported by 27 media organisations from around the region, the company Mercator S, Marbo Product, Delta Holding, Johnnie Walker, Usce Shopping Center, Viber, Societe Generale Bank, Siemens, Home Center, Grand Kafa and HEINEKEN Serbia which is this year a friend fo the festival. Bronze sponsor of the festival is the Coca-Cola HBC Serbia. Partners of the Festival are the following agencies – Direct Media, Communications Pioneers, Headline, Ovation BBDO, DPC Group, M2Communications and LED Media Bosnia and Herzegovina.
More information about the festival is available on the website KAKTUS www.kaktus.rs