Nielsen, a global data measurement and analysis company, has appointed Miroslav Tasić as the new market leader for the Adriatic region. His predecessor, Andrej Dvoitsenkov, assumed a new role in Nielsen as the head of the region that includes the Arabian Peninsula and Pakistan.
Miroslav Tasić has 15 years of experience behind the marketing research and the widespread consumption of goods to the pharmaceutical industry, acquired in various regions of South East Europe, the Middle East and Africa. During his professional life he was in various strategic positions – both from the perspective of the agency and from the perspective of the client – and his leadership competencies and tasks increased over time. Prior to his new role, Tasić was head of the analytics, insights and forecasts for the Middle East, Africa and Turkey at a global research pharmaceutical company in Dubai.
As the new market leader for the Adriatic region, Tasić will play a key role in the development and implementation of Nielsen’s business strategy and achievement of growth goals, while upgrading an outstanding reputation in terms of quality services, delivery and support to clients in the region.