The French-Serbian Chamber of Commerce awarded the Generator Zero Project
OTP banka Srbija is the winner of the prestigious Grand Prix 2022 Award for Corporate Social Responsibility and its Generator Zero Project committed to actively contributing to the reduction of carbon footprint. The award was given by the French-Serbian Chamber of Commerce (CCIFS) for the seventh time, at the traditional gala dinner with the aim to point out the best examples of corporate responsibility of Chamber members, and to highlight and reward the Bank’s outstanding contribution in this area.
The Grand Prix was presented to OTP banka Srbija by Sanja Ivanić, Director General of the French-Serbian Chamber of Commerce at the dinner held in Belgrade on Tuesday,
12 May 2022, in the presence of the Ambassador of France H.E. Pierre Cochard, the diplomatic corps, prominent businessmen and representatives of French companies in Serbia.
Milena Mićanović, Head of Communications and PR at OTP banka Srbija, thanked the French-Serbian Chamber of Commerce for this important recognition and emphasised that the “green transition” will be one of the most important strategic directions of the Bank in the years to come.
“We are very proud for receiving this prestigious award. The Generator is one of our most important and largest projects that we have been implementing with the same enthusiasm for five years, and which deals with current topics through each new edition, resulting in more and more innovative solutions. With the latest edition of the Generator Zero Project, we wanted to contribute to the reduction of carbon footprint, one of the largest challenges of today. Our goal as a leader in corporate and retail lending is to actively participate in building a sustainable future and be an example of environmentally responsible business. Climate change and global warming are topics that are extremely important for the entire humanity, and for this reason, the operations of OTP banka are focused on the green transition. We share this important strategic direction with our employees, client partners and the entire community, and we are especially pleased that the French-Serbian Chamber of Commerce recognized our efforts, the importance of this topic and the positive impact of our project, which we will continue to develop and nurture in the coming years” stated Mrs. Mićanović.
As a reminder, Generator Zero has been committed to supporting and awarding innovative projects that represent sustainable solutions with real and measurable impact on reducing the carbon footprint.
Out of the 72 unique applications, 10 finalists were selected by votes of the expert jury, and the innovation coming from StartUp Company B-fresh Technologies was announced as the winning solution, given that it solves the issue of rapid deterioration of fruits and vegetables. The Bank awarded the winning solution with a monetary prize amounting to RSD 2,000,000, as well as long-term advisory support and presented the solution in the OTP Lab investment hub of the parent OTP Group and investment fund Portfolion. To all other finalists, the Bank has ensured promotion on its communication channels. The Generator Zero was also supported by numerous partners, which also ensured awards for a number of finalists.