Marera Properties Transforms the Belgrade Palace for a New Era
The iconic landmark of the Serbian capital – Beograđanka (The Belgrade Palace), marks half a century of existence this year, standing as an integral part of the city’s urban landscape. The renowned architect Branko Pešić, who meticulously designed every detail, led the project for this imposing structure, which was constructed between 1969 and 1974. At the time, it was regarded as the first “smart” building in the Balkans, featuring computer-controlled heating, cooling, and window systems. It housed many prominent companies, and every morning, listeners were greeted from the building’s 23rd floor by Duško Radović, a celebrated poet, writer, and journalist.
Over the years, this monumental edifice struggled to resist the passage of time, and the once-glorious shine it had gradually began to fade. It became clear that this famed symbol of Belgrade needed comprehensive revitalisation to regain its deserved place of prominence.
Recognising its significance and rich history, this iconic building entered a new phase in 2020, thanks to Marera Properties. After purchasing the property, the company invested over eight million euros in its restoration and reconstruction, marking the largest investment in the Belgrade Palace since its original construction.
At the time, it was regarded as the first ‘smart’ building in the Balkans, featuring computer-controlled heating, cooling, and window systems
The restoration project involved a carefully planned approach to preserve the building’s original architectural value and identity while meeting the modern functional and comfort requirements of contemporary business needs. The exterior was enhanced and preserved in accordance with the conditions prescribed by the Institute for the Protection of Cultural Monuments of the City of Belgrade for structures of cultural and historical significance. The interior was completely renovated and upgraded, the facade was restored, the piazza in front of the entrance was landscaped, glass panes were replaced, and exterior lighting was installed, resulting in nearly 20,000 m² of Class A office space. Furthermore, state-of-the-art lifts were installed, all installations were replaced, a natural ventilation system was implemented, and a smart management system was introduced, significantly improving the building’s energy efficiency.
The addition of new “green oases” on the fifth and sixth-floor terraces further enhances the building’s quality and sustainability. These spaces provide tenants with areas for socialising, relaxation, and a break from work obligations. Designed following global trends, the lush greenery helps reduce urban noise and pollution effects. Additionally, the Belgrade Palace is powered by renewable energy sources, aligning with the portfolio-wide sustainability strategy of Marera Properties to reduce CO2 emissions and environmental impact.
The interiors are designed in a modern style, reflecting the distinctive spirit of Marera Properties. The lobby of the Belgrade Palace also functions as an exhibition space, showcasing original artworks specifically created for the building.
Today, the Belgrade Palace is a modern, multifunctional business centre and home to numerous domestic and international companies that recognise its value and have chosen to establish their operations in this redefined space, creating new value for business
Today, the Belgrade Palace is a modern, multifunctional business centre and home to numerous domestic and international companies that recognise its value and have chosen to establish their operations in this redefined space, creating new value for business. As the most prominent building in the city centre, it reaffirms its status as a symbol of the capital – a place where tradition merges with innovation, and inspiration transforms into success.
