The renowned financial magazine “Global Finance” has rewarded Sberbank as the best in Central and Eastern Europe in three categories: “Best Bill Payment”, “Best Mobile Banking App”, and “Best SMS/Text Banking”.
Also, Sberbank’s digital retail banking was rated best in Russia and received its international award. Alexander Torbakhov, Deputy Chairman of the Executive Board of Sberbank, said: “Our digital products are regularly acknowledged as the best on the market. We see that customers wait for us to deliver digital services in line with or surpassing the world’s best practices, and we are doing our best to live up to their expectations”. As part of its analysis, Global Finance takes account of quantitative factors, as well as subjective criteria. Objective criteria include the digital customer acquisition and service strategy, customer base growth, digital products’ functionality, development of new business areas, and innovative services. Subjective criteria include opinions of analysts, bank consultants, and other world-class professionals of the industry.
