Summit of 100 Business Leaders: Digitalization is a great opportunity for Serbia to take a step with the developed world

The seventh Summit of the Business Leaders of South East Europe gathered in Belgrade more than 150 officials, leaders, experts and ministers of the region who talked about various topics, such as labor mobility, energy sustainability, perspectives for strengthening the competitiveness of national economies, as well as the competitive potential of the whole South East Europe.

The opening of the Summit 100 leaders was attended by Serbian Prime Minister Ana Brnabić, President of the Serbian Association of Managers and President of the Executive Board of the Summit 100 Stanka Pejanović, Director of Operations of A1 Telekom Austria Group Alejandro Plater, and Bostella Consulting Group Senior Consultant Antonella Mei-Pochtler.

Prime Minister Ana Brnabić said at the opening of the Summit 100 business leaders in Southeast Europe that she believes that the entire region can become the “region of the winner” by engaging in digital transformation processes. “I firmly believe that the fourth industrial revolution is a huge opportunity for Serbia and the entire region to catch up and take a step with the developed world,” the prime minister said.

“The Seventh Samit100 business leader concluded that the region needs to work even better and more cooperatively. Over the course of two days, we have heard a lot about facilitating trade between countries, we talked about the” brain drain “in countries in the region and what we can do prevent the young workforce from leaving, but also how to draw those who have already gone to return. We talked about areas based on the digital platform in the areas of trade, agriculture, infrastructure, and we talked about joint projects that would improve the competitiveness of the region. ” – says Jelena Bulatovic, executive director of SAM.

Minister of Mining and Energy Aleksandar Antic, Minister of Trade, Tourism and Telecommunications Rasim Ljajic, Deputy Prime Minister Koco Andjusev and Minister of Foreign Trade and Economic Relations of Bosnia and Herzegovina Mirko Sarovic took part in the Summit. The seventh Summit of the Business Leader was successfully concluded with a plenary panel, attended by Rasim Ljajic, Deputy Prime Minister of the Republic of Serbia and Minister of Trade, Tourism and Telecommunications, and Koco Andjushev, Deputy Prime Minister of the Republic of Macedonia.


The initiator and organizer of the Summit 100 business leaders in Belgrade was the Serbian Association of Managers (SAM) with the support of the Association of Managers of Slovenia (ZM), the Croatian Employers’ Association (HUP) and other business partners from the region – Atlas Foundation from Montenegro, Alkaloid from Macedonia, BBI Bank and ASA holding from BiH. This event gathers the most prominent business leaders of Serbia, Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Macedonia and Albania, as well as representatives of the countries from the region.

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