Your hospital is specialised in aesthetic and reconstructive surgery. The public often associates this with cosmetic treatments, but what does it really entail, and how serious is this field of medicine?
Eterna Hospital is a specialised hospital for plastic, aesthetic, and reconstructive surgery, and within our polyclinic, we also offer anti-ageing procedures, as well as consultations with general practitioners and ENT specialists. Plastic and reconstructive surgery does not only involve cosmetic enhancements but also addresses and treats very complex medical conditions, such as burns, and the reconstruction of congenital and acquired facial and body anomalies.
You apply numerous innovative methods. What are you proud of? Is it perhaps the hair transplant method?
Eterna is among the pioneers of hair transplantation in Serbia. We have been performing this procedure for ten years, and we have thousands of satisfied patients not only from Serbia but from around the world. When you approach something with thoroughness, responsibility, and dedication, while continually striving for improvement, quality and success are inevitable.
You are also known for your top-tier anti-ageing treatments. What do they involve, and who opts for them?
I believe that a person continues to learn throughout their life. I regularly attend and lecture at all major global congresses on aesthetic and anti-ageing medicine. As a result, here at Eterna, we are always the first to bring global beauty trends. These treatments appeal to everyone who wants to nurture their natural beauty or correct imperfections. Their popularity is growing because they don’t require lengthy recovery periods, results are visible almost immediately, and the effects are easily maintained for long-lasting results.
Plastic and reconstructive surgery not only involves cosmetic enhancements but also addresses complex medical conditions like burns and congenital anomalies
The most popular treatments remain hyaluronic fillers and Botox, but with the increasing demand for non-surgical procedures that deliver excellent results, thread face-lifting, combined with skin quality treatments, is one of the most sought-after procedures, giving results closest to surgical lifting. Additionally, laser treatments for skin tightening on the face and body, as well as radiofrequency treatments, are highly in demand.
Is there an anti-ageing treatment package, and is one treatment enough, or is it necessary to have multiple procedures?
The best approach is to treat the face as a whole. In this way, we can easily identify what should be highlighted and what might need correcting or concealing. The best effects come from combining treatments, which we tailor individually for each patient according to their desired effect and the current condition of their skin.
Why should patients choose your hospital? How do you differ from others?
I would never focus on how we differ from others because being different doesn’t always mean being better. What drives me in my work is a constant desire for progress and learning, dedication to my patients, a professional approach, responsibility towards the patient, and, above all, prioritising health.
Aesthetic surgery services in Serbia are of the highest standard, yet significantly more affordable than in the West. Is there demand from foreign patients, and to what extent do they make up your clientele?
Our patients come from all corners of the world, and this doesn’t necessarily mean that the reason is the lower cost of procedures. Patients come for the quality and credibility of the doctors and the institution in which they work. Serbia has excellent plastic surgeons whose expertise and knowledge attract patients from around the world.
