This year, the conference hosted more than 900 participants, who in two days could follow the programme in two stores in parallel.
We had the opportunity to hear more than 15 lectures from experts from some of the world’s most renowned companies such as DigiDay, Google, R / GA, SAP Hybris, Rebecca Minkoff, Vice and many others. In addition, within the 8 panel discussions involving local experts, we could hear more about e-commerce, the ideal media mix, the future of the media. We also learned how to create an audience in the era of erasing Facebook accounts, and we saw examples of digitization in culture. Two studies have been presented – AdEx and Adblocking. We learned that the online advertising market in Serbia in 2017 is 29.5 million euros and that the largest share in advertising has a display (26%), followed by search (22%), and “classifieds” ads account for 19%, i.e. over three million euros.
