With consistent business policies and employee practices, DIRECT MEDIA United Solutions has already proven why it is one of the most desirable employers, while the successful completion of the Family Friendly certification is a validation of the existing policy and its upgrade 
DIRECT MEDIA United Solutions has officially become a Family Friendly Company. Specifically, this is the first agency in the region to meet all the requirements for the prestigious Family Friendly Enterprise certification.
They have successfully proved that the business policy of the company is strongly focused on reconciling the business and private life of its employees, and is an official validation of the company’s responsible business to the employees which implies the active participation of the company in the efforts to, in parallel with the work process, positively affect the entire society.
„These efforts and initiatives aim to formalize, first and foremost, all that we have done for years in caring for people and investing in employee satisfaction. Obtaining the certificate is another validation of Direct Media’s responsible business and corporate culture, which has nurtured a family-friendly environment since its inception and has been focusing on employee care,“ says Ivana Mihajlović, HR Director at DIRECT MEDIA United Solutions and adds:“The success of the company lies with the employees – their satisfaction and loyalty are essential for the successful development and further growth of the company. We are proud to point out that we are the first agency in the industry to open the door to a new business philosophy in this region, which offers a wide range of opportunities, tailored to the individual needs of people.“ With consistent business policies and practices towards employees, DIRECT MEDIA United Solutions has already proven why it is one of the most desirable employers, and completing Family Friendly certification is a validation of the existing policy and its upgrade. The certificate is a long-term advisory procedure, which, through the setting and introduction of specific goals and measures focused on people, creates better working conditions and the opportunity for easier and better reconciliation of work and private life of employees.
„The Agency has a Family Friendly team consisting of employees from all sectors, which was responsible for selecting the proposed measures and their successful implementation. It is our policy to maximize the involvement of employees in matters concerning their work environment, and it is of the utmost importance that representatives of different generations participate in the team. About 60% of Millennials in our system today have high expectations of flexibility and choice, where work-life balance is important,“ says Ivana Mihajlović.
The implementation of Family Friendly measures at DIRECT MEDIA United Solutions began in the best way possible – with the September team building for all employees. In addition to the already existing benefits that they have been pursuing for many years as a company, they have also introduced new measures to further reconcile work and private needs of employees, including flexible working hours and place of work, the introduction of special employee health care and healthy living programmes, supporting sports activities and absence from work due to certain life circumstances that exceed the statutory minimum, because satisfied and motivated employees achieve the best results.