How Tiny Homes balance modern living with sustainable, nature-inspired solutions
In this interview, we speak with Ljubica Radovanović, Founder and Director of Logera, about her innovative approach to housing through the Tiny Homes concept.
We are witnessing a trend of people leaving big cities and moving to the countryside. Does this trend suit those of you involved in the TINY HOMES concept, and why?
Absolutely. The growing trend of leaving large cities and moving into nature directly supports the development of the TINY HOMES concept. It confirms my idea and vision of this concept as a growing and essential factor for a sustainable future. People seek peace and a more straightforward way of life, often choosing nature destinations close to major urban centres, allowing them quick and easy access to the city. This trend shows that modern people seek a balance between nature and access to urban amenities. In light of the increasingly present trend of leaving big cities (urban escape) and the conscious way of life (mindful living), the mission of LOGERA becomes even more relevant. For several years now, we have advocated for deep ecology and continuously developing innovative, environmentally friendly TINY HOMES for all living in harmony with nature without giving up modern living.
What is the definition of the TINY HOMES concept in construction?
The TINY HOMES concept is based on optimising living space without sacrificing comfort and convenience, using sustainable materials, energy-efficient solutions, and smart solutions. It refers to building smaller homes ranging from ten to several dozen square metres designed to maximise space usage. They are characterised by modularity, mobility, and easy assembly, which allows for easier construction, transport, and installation in various locations.
You mentioned tourism. How does the TINY HOMES concept contribute to its development?
The TINY HOMES concept carries significant tourism potential, especially when viewed through green tourism. Glamping resorts and landscape hotels based on sustainable modular architecture are becoming increasingly popular, meeting the sophisticated demands of tourists: staying in nature with modern design, economy, functionality, and sustainability. This concept not only meets the needs of modern travellers but also represents an attractive investment for those seeking opportunities to develop sustainable and innovative tourist facilities with a quick return on investment (ROI). In this sense, LOGERA is shaping the future of tourism, where sustainability and economic viability are fully synchronised.
How eco-friendly is the TINY HOMES concept, and what innovative solutions does it bring to our usual housing concept?
The TINY HOMES concept goes beyond the standard ecological approach. It takes a step “deeper,” which can be explained by the term deep ecology: a philosophy that considers the physical, social, biological, spiritual, moral, and ethical aspects of our relationship with nature, including an awareness of a deeper connection with nature, respect for all living beings, and support for sustainable practices that support the entire ecosystem, focusing on the development of the individual and the community in line with these values. In the context of TINY HOMES, this means applying sustainability principles and ecological awareness through eco-friendly materials, energy-efficient technology, and architectural solutions that maximise space usage. This approach reduces the environmental footprint and empowers communities to live sustainably, encouraging them to take on ecological and social responsibilities.
How does your decision to leave the corporate system and enter entrepreneurial waters fit into the overall concept of a healthy life aligned with nature and the environment? What are the challenges?
After leaving the corporate world, driven by life experiences, the desire to return to nature, and a more authentic way of living, I realised how essential this change is for the global community if we want to preserve humanity and the planet. That is how my entrepreneurial journey began. Authenticity, as a fundamental value of my life and work and the way I live my personal story, became the foundation of the LOGERA company and the TINY HOMES concept, but also support for organisations like the Women’s Logistics Association and the Chamber of Commerce Council for City Logistics Development. Overall, I advocate for a sustainable and healthy lifestyle, the improvement of society, and ecologically sustainable practices.
Logera’s Tiny Homes concept offers innovative, sustainable living solutions that balance modern comfort with nature
Promoting ecologically sustainable practices in industries and markets that are not focused on ecology often presents a challenge. In this regard, I would like to highlight the crucial support of the strategic partner EASY Building for LOGERA and me as the founder. From the idea and model development to creating the prototype, all challenges were significantly easier to overcome with their support.
