We contribute to highlighting a new perspective of the future of the community and environment
by Tatjana Arsić Milanović
Corporate Communications Manager
Zlatiborac DOO
The Zlatiborac company was founded with the idea of maintaining the traditional concept of manufacturing Zlatiborac cured meat products through continuous modernization and implementation of cutting-edge technologies. The specificity of the region and the climatic conditions of the village of Mačkat, the natural process of drying the meat on the wind rose and smoking it over beech wood, with the application of a unique recipe, have contributed to distinguishing ourselves not only on domestic but also on foreign markets.
In our manufacturing process, we apply traditional methods of drying and smoking cured meat delicacies, passing on the knowledge and skills of the old craft for generations. High-quality raw material and natural spices contribute to the preservation of their authentic taste. Relying primarily on local producers, we provide support for local agriculture, thus ensuring product freshness and quality. Every step we take is subject to strict quality controls, all to reach the highest standards in business.
The basis of our brand is authenticity and quality, a combination of tradition, heritage and craftsmanship, family values, and locality, but also the latest technologies that we continuously introduce and innovations that we implement. Adapting to the market trends of healthier eating habits and ecological sustainability, we apply modern production processes that harmonize with traditional recipes. In addressing this, we foster an approach that reflects the consistency of the brand identity, while also using digital channels for communication, thus meeting the expectations of modern consumers.
Our social responsibility is reflected in the provision of support to various projects, organizations, and individuals in the fields of education, environmental protection, and health. In preserving family values, we are focused on caring for the local community, which emphasizes solidarity and mutual respect.
With continuous activities, we contribute to highlighting a new perspective of the future of the community and environment, building the trust and loyalty of our consumers. Considering differences in access and needs, we improve communication and cooperation with stakeholders and relevant social actors.
As a partner of the Olympic Committee of Serbia and the official food of our Olympic team, we are committed to pointing up the importance of sports and a healthy lifestyle, as well as the persistence and perseverance required to achieve exceptional results.
To victory in Paris!