To make modern technology more accessible to the community, while preserving one’s own strategy, represents WIK’s DNA. This year, the brand goes a step further. Wiko will make a significant move in its international development by looking at its logo and introducing the next generation View Series with the View3 Pro and View3 models.
International Development: Wiko has been trained by UAS
Founded in 2011, the brand is currently present in more than 30 countries in Europe, Africa, the Middle East and Asia.
In its historic West European markets, Wiko has successfully maintained its position among the 4 leading brands1 in a highly competitive smartphone environment in 2018. Wiko is brand # 3 in France with 12% market share2 and brand # 4 in Italy with 5% market share3. It is present in Asia where as a brand it can boast 5th place in Thailand with 10% market share4 and over 3 million users.
Conducting its global expansion, Wiko enters the North American market and opens two offices in Dallas (TX) and Atlanta (Georgia). As the first collaboration with Sprint, the fourth-largest mobile phone operator in the US5, Wiko will be launching a new device on the market over the coming weeks.
According to Brandy Kanga, CEO of Wiko USA: “The North American market is a huge potential for brands like Wiko. Apart from the strength of the image of our European brand, our industrial capacities, as well as those related to R & D, open up countless possibilities that we can anticipate and meet the demands of local operators and partners. Our goal is to become a very important participant in the US market in a very short time
Wiko begins a new phase of its own transformation
Strengthened by the support of a large international group that emerged eight years ago in South France, the Wiko brand has become an adult.
According to James Lynn, Tinno & Wiko Group Chairman, “We are making significant change, by which we constantly raise our own standards. In 2019, we will simplify our portfolio, improve the user experience, while the longevity of the battery and processor performance will become our top priority. In order to prepare for the future, the group invests in 5G technology. These laboratory efforts were rewarded in 2018 by the Red Dot Award for a 60 GHz Wi-Fi router that provides a transfer speed of up to 1 GBPS. The 2020 Group prepares to place the entire 5G product ecosystem on the market.
By successfully designed technology and affordable prices, the brand’s ambition is to support consumers in order to live the best they can. 2019 will be the year of brand refreshment.
According to Violeta Jovanovic, Director of Global Marketing and Communication: “Wiko has evolved as a company and is now developing as a brand. Without losing its own basic principles, the brand becomes more mature and more brilliant. It does not change, it is getting closer and closer to its consumers. The focus on our community will increasingly represent the key to our strategy. ”
At the MWC 2019, Wiko will discover a refurbished logo with a well-known W shape and a Bleen6 color, and it should also look attractive. The brand is progressing in terms of status and maturity, without losing its fundamental principles. The new communication platform will support refreshment of the brand over the coming years, beginning with the launch of the product on the market in 2019 and the View3 collection.
View3 Pro & View3: life in the best shape
Continuing with the experience of an extremely wide screen experience, View3 Pro and View3 set View View to a new level with high depth experience screens, with the experience of a smart triple camera, long battery life and powerful performance.