More than 5,000 New Year’s packages are on the road to children in 50 institutions across Serbia, including homes for uninhabited children and children’s hospitals, thanks to the socially responsible campaign “We love holidays because we love each other” organized by the IDEA trade chain for the fourth consecutive year. With the support of the Commissioner for the Protection of Equality, Brankica Jankovic, this trade chain operating within the company Mercator-S, on the first day of the action, distributed New Year’s packages to children in the Center for protection of infants, children and youth in Zvečanska Street in Belgrade and announced the visit of caravans to other institutions.
With this visit, the necessary attention and love were given to the little ones, and Brankica Jankovic, the Commissioner for the Protection of Equality, said that the story of equality is at the same time a story of solidarity and not all equal starting life positions. She thanked the IDEA trade chain for an action that has been going on for years, and in which New Year’s holidays beautify children without parental care.
“There are small people with unequal living positions who need help and support from each of us,” she said, adding, “Such actions should be more, because they are immeasurable for the little ones when we can process them.”
The joy on the faces of the little ones is the most beautiful impression that such actions are brought by the IDEA employees and in the coming years will continue with them, because it is a special happiness when a smile is smiled on the child’s face.
“Children should be happy and do everything to be happy. That’s why with the message “We love holidays, because we love each other,” my colleagues and I want for the fourth year in a row to fulfill the children’s hearts with joy and to bring even more laughter and joy to the rooms where we stay, “said Matija Protic, Executive Director of the area marketing in the company Mercator-S, and added: “Males are happy when they come to our guests and there is no greater joy for us when our smiles are waiting for us. That is why our New Year’s wagon represents, for all of us who participate in it, an incredible source of joy and satisfaction, “he said.
On Sunday, December 16, IDEA station wagon will visit more than 2,000 employees in over 50 institutions, in 23 towns across Serbia, and on that occasion will arrange surprises for more than 5,000 children and will share New Year’s packages with Santa Claus.