The first in a series of workshops with international experts organized by the Israeli Embassy and the National Alliance for Local Economic Development (NALED) in which local governments were able to learn how to make their cities and municipalities more attractive places to live and work, branding their own environment and tourism offer closer to the younger generations and entrepreneurs was held at the Belgrade City Hall with the representatives of cities, municipalities and local tourism organizations who exchanged experiences with Sharon Fisher Landes, director of strategy for Tourism Tel Aviv.
“I am very happy to be here and welcome you on behalf of the Embassy of Israel. Today we have with us Ms. Sharon Landes Fischer, from Tel Aviv Global & Tourism, who will be sharing with us her experiences in repositioning Tel Aviv in the international arena by fusing its two brands – Tel Aviv Startup City and Tel Aviv Nonstop City. I am sure that you will be enjoying her views and insights.” said H.E. Ambassador of Israel Alona Fisher-Kamm