Zaječarsko beer donated 4,266,000 dinars, gathered in cooperation with the Olympic Commitee and with the great help of the citizens of Serbia, gathered in the “From Zaječar to Rio the whole country is cheering.”
The funds were provided by allocating 1 dinar from each sold can of limited-edition Zaječarsko beer, and the money is intended for development of the teams whose athletes showed the best results.